Guthali "a timeless seed" that aims to work for the revival of traditonal crafts. I am textile design graduate, desired of working with and for the artists, promote cultural values and ship it on a global scale with a clear idea and three words for the brand- handmade, hand painted and hand woven. Revitalization and sustainability have always been the heart of the conception of Guthali. One way we aim to do it is by translating various Indian art forms into everyday products.

 

“Art brings happiness in my life”, a personal mantra that kept me going even through the strict lockdown days during the pandemic. “At Guthali, we don’t boast of working with master craftsmen. We work with next-gen artists to make sure these crafts don’t die. So we can ensure that more and more younger artists keep creating art through a full-time profession.” I knew the livelihoods of artisans we employed depended on me. To tackle the pandemic woes, we created a foolproof plan about spreading the importance of Hand painted goods and creating awareness among our customers about traditional art forms.